Hazel helps the department drive process forward
January 7, 2021
Discover how we gave this startup a fresh visual start. With over 50 team members, 5000+ users and 27M, it was time to replace their outdated look with a design that matched their ambitions.
Saturn is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.
1. Strategic Discovery
2. Web application redesign & optimization
3. Mobile application redesign & optimization
4. Landing page redesign & optimization
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality
Saturn needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.
— Take their product look to the next level
— Fix UX issues in mobile and web application
— Match their bold vision to the look and experience of the product
— Provide a visual framework that will help the product team iterate faster
Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Hazel team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂